Laura Snitkovskiy
Senior Marketing Manager
PR News

Forbes’ Lewis D’Vorkin to Keynote PR News’ Media Relations Conference Dec. 12 in Washington, D.C.

New York, NY (November 11, 2013) – Forbes’ Chief Product Officer, Lewis D’Vorkin, will keynote PR News’ Media Relations Conference December 12 at the National Press Club. In his keynote address, D’Vorkin will discuss the future of traditional, authoritative journalism in an era in which brands also see themselves as publishers and content creators. The discounted rate for PR News' Media Relations Conference ends November 22. Register online at

Organizations are leaping headfirst into content production, and PR professionals are leading the way. But they still seek to be connected to and covered by authoritative and trusted media brands—and perhaps that’s more important than ever given the proliferation of media voices. D’Vorkin will touch on journalism – the past, present and future.

Joining D’Vorkin at the full-day event will be leading PR practitioners who will share the latest best practices on building relationships with journalists and bloggers, finding and engaging with the right reporters and influencers on social networks and communicating with the media in a crisis while never losing sight of your core messages. Presenters from The Washington Post, Mars Inc., Hormel, Johnson & Johnson, Mattel Inc., APCO Worldwide, Prudential Financial Inc. and more will offer case studies of how their organizations have successfully entered the realm of branded content, and learn which journalistic techniques you can apply in the crafting of your own content.

On December 11, the day before the Media Relations Conference, PR News is presenting a One-Day Boot Camp for Emerging PR Stars as well as their annual PR People Awards Luncheon on December 10. The one-day intensive boot camp will provide emerging PR stars with the critical tools, strategies and insights needed to take their careers to the next level in today's communications environment.

The discounted rate for PR News' Media Relations Conference and One-Day Boot Camp for Emerging PR Stars expires on November 22. Register online at

For questions regarding the conference, contact PR News’ Amy Jefferies at For sponsorship and exhibit information, contact PR News Senior Vice President & Group Publisher Diane Schwartz at

About PR News:
PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit