Domtar Corporation
As Domtar’s VP of sustainable business and brand management, Lewis Fix has distinguished himself both as an internal change agent for sustainable development as well as an effective external spokesman for the cause. Fix has been with the pulp and paper producer for 10 years, and is a founding member of the company’s Sustainability Committee, which charts the sustainable course for Domtar, and also manages the company’s collaborations with NGOs such as the World Wildlife Fund and Rainforest Alliance. Fix’s relationship with such organizations is considered the model for how companies and NGOs can work together on sustainability issues. In 2010 Fix led the PAPERbecause campaign, which through humor articulated paper’s social and environmental acceptability in a “think before you print” era. The campaign continued in 2011 with a new series of videos and social media outreach. Also in 2011, Fix and his team created and implemented the “Domtar Paper Trail,” an online tool that gives end-users data on the environmental impact of paper purchase choices. This tool embodies Domtar’s—and Fix’s—commitment to transparency by providing accurate data, resetting the bar for industry disclosure practices. —SVC