2011 15-to-Watch: Esteban Contreras

Samsung’s social media manager since January 2010, Esteban Contreras leads strategy and management of the brand’s social platforms. Contreras maintains his own informative blog—estebancontreras.com—featuring interviews social media heavy hitters like CitiBank’s Frank Eliason and Buddy Media’s Michael Jaindl, among others. —BM

PR Accomplishment You're Most Proud Of:
"Helping humanize the Samsung brand through social technologies."

Best Piece of PR Advice So Far:
“Leverage technology, cultivate relationships, create content and be proactive.”

Guatemala City, Guatemala
College Attended: COX School of Business, Southern Methodist University
University Favorite Sports Team: FC Barcelona
Favorite Sports to Play: Soccer, basketball
Most Inspiring Athlete: Michael Jordan
Favorite TV Show: Mad Men
Favorite Movie: The Social Network
Cable, Streaming or Both? Streaming
Foursquare Mayor of: “My dog park, gym and a few restaurants in Jersey City, NJ.”
Starbucks or Dunkin'? Starbucks
Social Media Platform You Use the Most: Google+


Next 15-to-Watch Honoree