Archive: April 2010

Mobile Behavior Depends on Demo

April 19th, 2010 by

Merkle’s study of online consumers’ mobile behavior across demographics concluded that younger people and men have the most access to the mobile Internet.

Video Viewing Up

April 19th, 2010 by

According to a comScore survey of online video viewing, the number of videos delivered online in February decreased, but viewership overall increased.

Brand Storytelling: The 140-Character Cure

April 12th, 2010 by

Most brand stories take a little more than 140 characters to tell, but we pitch media via Twitter. Then we wonder why our messages become confused with competitors, our products seem undifferentiated and our brand stories are often forgotten. Maybe we need to start fresh, with a simple story.

How to Make Your Campaign Video Viral-Ready

April 12th, 2010 by

The Greater Philadelphia Tourism Marketing Corp. was able to create a video with staying power. While it’s tricky to predict what will strike a chord with consumers, “Love” videographer Ted Passon provides insights into making a video that stays within a reasonable budget.

Case Study: Philly Tourism Board Revives Hotel Occupancy With Public Fanfare and a Healthy Dose of Digital Love

April 12th, 2010 by

The Greater Philadelphia Tourism Marketing Corp. created the Philly Overnight Hotel Package in 2001 to boost tourism post-9/11. By 2009, the two-night package was becoming old news. GPTMC’s in-house PR team and new-at-the-time specialists in social media sought new ways to spread the Philly love.

How To Write, Pitch and Place Bylined Articles

April 12th, 2010 by

While the contributed article has been a part of PR outreach for decades, another related practice has stolen its thunder—self publishing.

Will Prediction Markets Be the Next Big PR Research Thing?

April 12th, 2010 by

The usual practice in the market research world is to target an elite few when testing products and/or concepts. Now, online survey company Infosurv and BrainJuicer, in the U.K., are turning that adage on its head—the new thinking banks on the premise that large groups of people are wiser than an elite few.

Trend and Topical Surveys Drive Optimal Press Coverage

April 12th, 2010 by

With the explosion of consumer-generated media, opinion research has become one of the pillars of communications strategy. To explore the ins and outs of external surveys as a media relations tool, PR News asked corporate PR heads who often field surveys and an online research firm executive about the benefits, options, challenges and possible pitfalls in conducting meaningful research.

Branding Online: Compelling Content Key to Building Community

April 12th, 2010 by

By now it’s a mantra for PR executives and social media gurus everywhere. Listen…learn…engage. Certainly no quibbling here with that advice. But while you’re quietly, unobtrusively monitoring Facebook, Twitter, blogs and forums, there’s another strategy you should be thinking about and deploying: creating and sharing compelling content via digital platforms.

Chronic Illnesses Affect Amount and Level of Internet Use

April 5th, 2010 by

Data gathered by the Pew Internet & American Life Project shows that adults with chronic illnesses spend significantly less time on the Internet, which may influence the decision-making of PR professionals in healthcare.