Whether it’s the need for Web development, printers, media buyers, custom publishers, back-end PR technology or videographers, securing the right vendors is important to the success of any PR team or organization.
Archive: April 2010
Because of the rapidly changing landscape of PR, there has been much conversation in the PR community about what universities are teaching communications majors vs. what they should be teaching them. Indeed, PR executives should have high expectations of their new employees, but how can those expectations be met?
Key to working with an animal-related brand is maintaining a sanctified reputation when it comes to the treatment of animals. To establish this reputation, Grand Central Marketing turned to the American Humane Association, an advocate for the humane treatment of animals for 70 years.
Case Study: Meow Mix Promotes Message to ‘Think Like a Cat’ With Celebrity-Driven Media Tour and Branded Game ShowApril 26th, 2010 by PR News
In 2008, seeking to refresh its year-old “Think Like a Cat” campaign for Meow Mix, Del Monte turned to Grand Central Marketing to find new audiences able to see the world through a cat’s eyes.
A survey of digital platform usage from Arbitron and Edison Research finds that the percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached 48% of the population in 2010, double the level from two years ago
Dashboards provide PR and other key business functions with an easy to see, and often flashy, view of activities. The most important aspect is to correctly pinpoint goals and key performance indicators that will be at its center.