Archive: April 2010

A Booz & Company study shows that despite falling revenues in traditional media companies, most industry executives are optimistic about their financial prospects.

According to data from the Nielsen Company and Microsoft, video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads.

A PALAZZO Advisory & Acquisition study reveals that while bonuses are shrinking in many industries, over 92% of PR, marketing and advertising agencies gave 2009 bonuses to employees at all levels.

Because of the rapidly changing landscape of PR, there has been much conversation in the PR community about what universities are teaching communications majors vs. what they should be teaching them. Indeed, PR executives should have high expectations of their new employees, but how can those expectations be met?

A survey of digital platform usage from Arbitron and Edison Research finds that the percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached 48% of the population in 2010, double the level from two years ago

Mastering the art of the business conversation is generally a matter of trial and error; you often don’t realize something might raise a few eyebrows until you blurt it out.

Dashboards provide PR and other key business functions with an easy to see, and often flashy, view of activities.  The most important aspect is to correctly pinpoint goals and key performance indicators that will be at its center.

According to Tom Searcy, founder of the sales consultancy Hunt Big Sales, most RFPs could be written much better. Here’s 10 questions to avoid using.

Whether it’s the need for Web development, printers, media buyers, custom publishers, back-end PR technology or videographers, securing the right vendors is important to the success of any PR team or organization.

With its immediacy and the ability to engage with and rally the public around issues and causes social media is the perfect vehicle for nonprofits.