Archive: April 2010

Clear Definitions Key To Successful Vendor Procurement

April 26th, 2010 by

Whether it’s the need for Web development, printers, media buyers, custom publishers, back-end PR technology or videographers, securing the right vendors is important to the success of any PR team or organization.

Media Execs Optimistic

April 26th, 2010 by

A Booz & Company study shows that despite falling revenues in traditional media companies, most industry executives are optimistic about their financial prospects.

Consumers Connect With Online Ads

April 26th, 2010 by

According to data from the Nielsen Company and Microsoft, video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads.

Agencies Broke Out Bonuses

April 26th, 2010 by

A PALAZZO Advisory & Acquisition study reveals that while bonuses are shrinking in many industries, over 92% of PR, marketing and advertising agencies gave 2009 bonuses to employees at all levels.

10 Things PR Should Demand of School Programs

April 26th, 2010 by

Because of the rapidly changing landscape of PR, there has been much conversation in the PR community about what universities are teaching communications majors vs. what they should be teaching them. Indeed, PR executives should have high expectations of their new employees, but how can those expectations be met?

Protecting the Critters and Promoting Brands Humanely

April 26th, 2010 by

Key to working with an animal-related brand is maintaining a sanctified reputation when it comes to the treatment of animals. To establish this reputation, Grand Central Marketing turned to the American Humane Association, an advocate for the humane treatment of animals for 70 years.

Case Study: Meow Mix Promotes Message to ‘Think Like a Cat’ With Celebrity-Driven Media Tour and Branded Game Show

April 26th, 2010 by

In 2008, seeking to refresh its year-old “Think Like a Cat” campaign for Meow Mix, Del Monte turned to Grand Central Marketing to find new audiences able to see the world through a cat’s eyes.

Social Explosion

April 26th, 2010 by

A survey of digital platform usage from Arbitron and Edison Research finds that the percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached 48% of the population in 2010, double the level from two years ago

How To Keep Business Conversations Professional

April 26th, 2010 by

Mastering the art of the business conversation is generally a matter of trial and error; you often don’t realize something might raise a few eyebrows until you blurt it out.

Getting the Big Picture: Social Media Dashboards

April 26th, 2010 by

Dashboards provide PR and other key business functions with an easy to see, and often flashy, view of activities.  The most important aspect is to correctly pinpoint goals and key performance indicators that will be at its center.