Lou Rena Hammond, Chairman/Founder, Lou Hammond & Associates
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Lou Rena Hammond has transformed a three-employee, three-client company into an award-winning, independent marketing communications agency with 40 employees and more than 40 prestigious travel, home decor, retail and lifestyle clients. Over the past 25 years, she has led Lou Hammond & Associates in its service to clients through public relations, public affairs, international promotions, product introductions and crisis communications. Known for its experience and success in the premium market, the agency has a worldwide focus with clients in North America, Europe, the Middle East and Asia. Hammond developed her specialty in marketing to sophisticated, upscale consumers during her 15-year tenure at Pan American World Airways, where she served as director of promotion, publicity and public affairs, and acted as the carrier’s lobbyist for the state and city of New York. A recognized expert on the marketing of style and living, Hammond is the author of several books, including Success in Public Relations. —SVC