Winner: Institute of Food Technologists (IFT) - 2010 A Day in the Life of a NASA Food Scientist
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To educate students, teachers, the media and the general public about the food science and the technology profession, the Institute of Food Technologies (IFT) produced a three-minute feature video on A Day in the Life of a Food Scientist. The video played for a crowd of approximately 3,000 people at the IFT Annual Meeting and Food Expo in Chicago during the keynote session in July 2010, and ran at the IFT booth on the Expo floor. IFT continues to include the video in its monthly online member newsletter, ExpressConnect, which targets 20,000 members, in its weekly online newsletter, The Weekly, targeting approximately 37,000 professionals, and on IFT.org and Food Technology magazine, which reaches 18,000 members. —Melissa Tinklepaugh
Honorable Mentions:
Bloomington Hospital - We are Bloomington Hospital
To create a positive image of working at Indiana’s Bloomington Hospital, the company developed movie theater advertising featuring a brand image-focused video. The video played on 29 screens reaching an estimate of thousands of moviegoers, and has been played 1,684 times since August 2009 on the hospital’s human resources Web page.
Kaiser Permanente - Using Flip Videos to Raise Visibility of Health Research in Top Tier Media
To reach top-tier national media outlets with videos on health research, Kaiser Permanente produced a 2-minute video of a telegenic pediatrician explaining the significance of her research study on childhood obesity, and then emailed the video to national media editors. Outreach netted more than 400 media stories on the research study, and the video was posted on the websites of National Public Radio, Time and U.S. News & World Report.