Archive: August 2009

“Crowdsourcing” has become a standard neologism in modern business dialect. A combination of “outsourcing” and “crowd surfing,” the term means exactly what it implies: outsourcing a task that usually would be performed by an employee… Continued

Each year, the annual Edelman Trust Barometer takes the pulse of informed publics’ confidence in public and private institutions worldwide. In January 2009, the research revealed the lowest trust levels in its 10-year history—likely a… Continued

Company: Charter Communications Timeframe: Dec 2007-June 2009 When television became commercially available in the late 1930s, it completely revolutionized the way information was transmitted and consumed. From news to entertainment, its programming captured the attention… Continued

Twitter is being used by scores of companies to engage clients; below are some of the top brands that are effectively utilizing the social media phenomenon.

A company’s visibility is important in building a brand, however, it’s the online visibility of the company that sets it apart from the competition.

According to recent research from the Society for New Communications Research, almost 60% of consumers use social media to vent about a customer experience, and 74% of consumers choose brands based on the customer experiences… Continued

Why it’s important to leverage sustainability for your organization in ways other that affect the bottom line.

The advent of social media has fueled the rise of citizen journalists, which is changing the face of the news landscape.

According to Clay Johnson, director of Sunlight Labs and co-founder of Blue State Digital, the biggest barriers to politics-driven innovation in an online setting can be easily circumnavigated thanks to—what else?—social media. “From the perspective… Continued

That Barack Obama’s presidential campaign platform was built on the notion of change has proven to be poetic on many levels. Forget revisions—or complete redrafts—of policy (that’s a topic for another newsletter); the rules of… Continued