Archive: April 2009

Who’s your hero? A rock star? Pro athlete? I admire those who develop metrics and systems by which we prove our PR worth. As our industry seeks evaluation standards among the new media plethora, we each must champion best practices. The role of research became real to me in grade school. I was awestruck by my chosen subject, James Van Allen, who discovered the radiation belts around the earth, propelling America’s space exploration. This brilliant scientist was from my home state and still living.

Whether or not you voted for him, it’s hard to refute the fact that Barack Obama led a revolutionary campaign by leveraging social media to engage voters in a grassroots approach. In office, he is… Continued

Getting the C-suite to acknowledge the value of PR is an age-old battle, but today there is an extra component to sell: social media, as Web 2.0 goes hand-in-hand with all stakeholder communications. To get… Continued

Successfully leading a large organization through a time of change or uncertainty is not solely about developing and executing a business plan. Success during periods of dislocation often hinges on ensuring that employees at all… Continued

Every second, a tree in the United States is logged to produce magazine paper, resulting in 35 million trees being cut down each year. Our industry pollutes the air and contaminates the water, and we… Continued