Archive: February 2009

World events that defined the past year have ushered in a new era, marked by political shifts and economic upheavals. Thus, it’s no surprise that the public’s trust in global institutions, including business, government and… Continued

Often when people talk about how to communicate layoffs, what they’re thinking is, "What do I say to the people I have to let go?" That’s understandable–layoffs are stressful. But before getting into the weeds,… Continued

Last week, PR News introduced the topic of executive coaching programs and considered how they can be valuable assets for communications executives, especially in a turbulent business climate. Developing a strategic program within an organization… Continued

A survey released by Watson Wyatt paints a dismal picture in the context of HR and hiring, revealing that the number of companies implementing cost-cutting measures, including layoffs, hiring and salary freezes and smaller pay… Continued

Be ready: In addition to being well-groomed, plan in advance for sound bites–short, pithy statements that show passion or "net it out" for the viewer–that will be great on camera. As in a podcast, be… Continued

John Volkmann, corporate vice president of brand and communication at AMD (once called Advanced Micro Devices), knows he has contrarians as customers. He was keynote speaker recently at The Conference Board’s Corporate Image and Branding… Continued

In 2005, Varian Semiconductor Equipment Associates, Inc. (Varian) was approached by Boreal Renewable Energy Development¹ to investigate the feasibility of a wind turbine project. 

We have a cardinal rule in effective media training: Be brief.  By knowing our audience, we can communicate more effectively, delivering a 10-word message rather than a 50-word ramble. We understand whom we are trying… Continued

Gil Bashe, Executive Vice President, Health Practice at Makovsky + Company, understands how to engage the media and even, at times, disengage with them.  He’s deliberative in his PR approach and prescriptive with regard to… Continued

By Frank J. Walter As the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric… Continued