CNN.com-Facebook Inauguration Collaboration
As the 2008 presidential election results were being broadcast to a global audience, viewers around the world were simultaneously updating their Facebook statuses—an occurrence that a group of CNN.com employees thought to be noteworthy. Out of this came the idea to have CNN.com merge with Facebook to put its finger on the global pulse around—what else?—Inauguration Day.
The CNN-Facebook collaboration centered on merging CNN.com’s Live video player with the Facebook status update module, thus enabling audiences around the world to witness the historic Inauguration Day first-hand.
Thanks to aggressive, targeted outreach to traditional and digital media, audiences around the world participated in the inauguration, and the team’s thorough preparation enabled them to distribute real-time traffic results throughout the day. CNN.com experienced record-setting traffic on Jan. 20, with 26 million live video streams and 2 million Facebook status updates made from the site. â–
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