Archive: June 2008

Leveraging Company Operations and Scale to Drive Social and Business Impacts

June 9th, 2008 by

During the last 25 years, traditional cause marketing and cause branding have evolved.  Americans’ expectations for companies when it comes to supporting social issues remain at an all-time high (83 percent in 2007, according to… Continued

It’s Easy Being Green—Theoretically

June 9th, 2008 by

According to Mediamark Research & Intelligence’s Survey of the American Consumer, considering oneself “green” and actually following through with its philosophies are two entirely different things. The study showed that the 2% of the population… Continued

Public Affairs in the Age of Conversational Communications

June 9th, 2008 by

As recent political campaigns—and their subsequent snafus and recovery efforts—have demonstrated, directly engaging audiences for the first time when you are in the midst of a crisis adds more stress to an already haphazard job.… Continued

PR Lessons From The Political Trenches

June 9th, 2008 by

Last week was a big one for politics and public relations. Not only did the race for the Democratic nomination finally end, but the controversy surrounding former White House press secretary Scott McClellan’s tell-all book… Continued

Internet Video Use: Increasing at a Fast Clip

June 5th, 2008 by

The Upward Viral Spiral Continues: A comScore Video Metrix survey has revealed that Internet video continues to grow at astounding rates. The survey found that during March 2008, U.S. Internet users watched a total of… Continued

How Content is Being Consumed (Hint: Online)

June 5th, 2008 by

The E-Media Circus: The overwhelming majority of media and entertainment industry leaders generate revenue from new forms of media, according to Accenture’s 2008 Global Media Content Survey. The poll revealed that such revenue has grown… Continued

How to Launch a Great Podcast

June 5th, 2008 by

Campaign studies by Podtrac and TNS found that podcast advertising is three times as effective as "traditional" online advertising, and seven times more so than TV ads. What’s more, in 2007, podcasts served 18.5 million… Continued

Optimizing Your Relationship with a CSR Consultant

June 4th, 2008 by

For all communication professionals, the emergence of corporate social responsibility as a modus operandi is great news. It is an ideal opportunity for communicators to grab hold of a portfolio that is certain to get… Continued

What You Need to Know about Greenwashing

June 2nd, 2008 by

Environmental issues are rarely out of the news these days with more and more people rapidly becoming aware of the role we each play in using (and sometimes abusing), the planet’s resources. Accepting this ethical… Continued

How to Write a Killer Press Release

June 2nd, 2008 by

Press releases can be be a powerful PR tool that can promote key developments for your client. However, if written poorly, the media may ignore it no matter how newsworthy the topic. To write an… Continued