PR ANALYSIS CONDUCTED EXCLUSIVELY for Levick Strategic Communications by CARMA INTERNATIONAL shows that Chinese companies operating in the United States are in dire need of better communications. CARMA examined three dozen reports in major U.S.… Continued
Archive: November 2004
PR News/Counselors Academy Study on Election PR Mirrors Divisiveness of Campaign
November 3rd, 2004 by PRNEWSThey may still be counting the votes this morning. With many electoral analysts predicting a repeat of the 2000 election debacle, we would be foolish to try and call the 2004 winner in what has… Continued
There’s No Place to Hide
November 3rd, 2004 by PRNEWSBy Jonathan Bernstein/Bernstein Crisis Management There are no good days to release bad news. Period. And one of the worst times and dates is the one about which the media has the most suspicion -… Continued
Freaky Friday: The Day That Makes Releasing Bad News Worse
November 3rd, 2004 by PRNEWSTim O’Brien, principal with the Pittsburgh-based PR agency O’Brien Communications, was representing a computer services company three years ago when the firm had to release information concerning a “material disclosure,” or heavy corporate expense. The… Continued
The Dual Pandemics Lead to a Breakout Year for the Volume of Communication Measurement
November 3rd, 2004 by Seth ArensteinAs PR marks Communication Measurement Month in November, measurement seems to be continuing its upswing of recent years. Ironically, the global pandemic, is partially responsible.