Archive: November 2004

PR News/Counselors Academy Study on Election PR Mirrors Divisiveness of Campaign

November 3rd, 2004 by

They may still be counting the votes this morning. With many electoral analysts predicting a repeat of the 2000 election debacle, we would be foolish to try and call the 2004 winner in what has… Continued

There’s No Place to Hide

November 3rd, 2004 by

By Jonathan Bernstein/Bernstein Crisis Management There are no good days to release bad news. Period. And one of the worst times and dates is the one about which the media has the most suspicion -… Continued

Freaky Friday: The Day That Makes Releasing Bad News Worse

November 3rd, 2004 by

Tim O’Brien, principal with the Pittsburgh-based PR agency O’Brien Communications, was representing a computer services company three years ago when the firm had to release information concerning a “material disclosure,” or heavy corporate expense. The… Continued

Changing of the Guard at Burson-Marsteller…

November 3rd, 2004 by

Thomas R. Nides (ex-Credit Suisse First Boston/Fannie Mae) starts his new gig this Monday (November 8) as Worldwide President-CEO of Burson. He succeeds Christopher Komisarjevsky, who is retiring at the end of the year following… Continued