Archive: March 2004

If practitioners had a crystal ball to understand how successful a public relations program would be, what would that be worth to the practitioner? Well, send your check my way as a new term and… Continued

Show me the money? Not anymore, at least not according to the team that put together the 2002 annual report for pharmaceutical giant Pfizer. While the traditional annual report has focused on bottom-line returns, Pfizer… Continued

Clarification: In PR NEWS’ Media Insight column (March 8), the reference to the “Must List” that “Cold Pizza” runs every Friday should not be construed as a feature developed by “Cold Pizza,” which runs on… Continued

Dow Jones & Co. P O Box 300, Princeton, NJ 08543 609.520.4100 www.wsjradio.com The Wind Up To reach a significant number of business decision-makers – particularly as captives in their cars – The Wall Street… Continued

The jury is back, and PR NEWS is excited to announce the winners of our first-ever Legal PR Awards programs. We had a healthy stack of entries from the marketing and PR departments at law… Continued

Don Tapscott, CEO of Toronto-based consulting firm New Paradigm Learning Corp., and co-author of “The Naked Corporation: How the Age of Transparency Will Revolutionize Business” (Free Press, 2003), recalls the reaction he got to his… Continued

Jay Lipe likens them to the “plate spinners” who used to appear on the old “Ed Sullivan Show.” Lipe, CEO of Emerge Marketing (Minneapolis) and author of “The Marketing Toolkit for Growing Businesses” (Chammerson Press,… Continued

A recent piece in PR NEWS focused on how important it is for marketers to pay particular attention to women when crafting their media messages, what with women influencing 85% of all consumer decisions (“Targeting… Continued

That Fleishman-Hillard has merged with San Francisco-based Geduldig & Ferguson Public Relations. Terms were not disclosed. Under the agreement, Geduldig & Ferguson’s three agency principals – Donald Ferguson, Alfred Geduldig and Tricia Gibney – will… Continued

Daily newspapers continue to hunt for new revenue streams and PR reps may now pay the price — at least with one daily. A report last week in Editor & Publisher says that the Kansas… Continued