Archive: March 2004

Platinum PR Award Winner– Pfizer Inc for Pfizer 2002 Annual Report: Pfizer Scores With New Prescription for Its Annual Report

March 15th, 2004 by

Show me the money? Not anymore, at least not according to the team that put together the 2002 annual report for pharmaceutical giant Pfizer. While the traditional annual report has focused on bottom-line returns, Pfizer… Continued

Seeking Young PR Stars

March 15th, 2004 by

PR NEWS’ annual “15 to Watch” issue, which profiles dynamic PR execs who are 30 years old and under, is right around the corner. Please go to www.PRandMarketing.com for the nominating form. Deadline is March… Continued

Sidney Falco Would Never Do This for J.J. Hunsecker

March 15th, 2004 by

Falco, the celluloid press agent, boasts early in the classic film “Sweet Smell of Success” (1957) that for one of his clients he’ll run the 50-yard dash “with both my legs cut off.” It’s a… Continued

Dittus Hangs Out Shingle for Nonprofits

March 15th, 2004 by

Led by Debra Cabral, an executive VP for the past six years, the group will help not-for-profit organizations enhance their role and influence in public policy via messaging, media outreach, grass-roots, Internet and public education… Continued

…All of them are ‘Omnivorous’ Consumers of Online Info

March 15th, 2004 by

Wherever they come from, CEOs and other decision-makers are turning into regular Webheads, according to a recently released survey conducted by Mindshare Internet Campaigns LLC with readers of NYTimes.com. Nearly all of the respondents, working… Continued

While ‘Insider’ CEOs Outperform ‘Outsider’ CEOs…

March 15th, 2004 by

Coca-Cola directors have reportedly launched the company’s first-ever outside search for a CEO. But the soda king may want to stick to its old formula of hiring from within. A study released last week by… Continued

New Term Enters PR Lexicon: The eFactor

March 15th, 2004 by

If practitioners had a crystal ball to understand how successful a public relations program would be, what would that be worth to the practitioner? Well, send your check my way as a new term and… Continued

Study: Women in Communications Can’t Break Glass Ceiling

March 8th, 2004 by

A recent piece in PR NEWS focused on how important it is for marketers to pay particular attention to women when crafting their media messages, what with women influencing 85% of all consumer decisions (“Targeting… Continued

Did you know???

March 8th, 2004 by

That Fleishman-Hillard has merged with San Francisco-based Geduldig & Ferguson Public Relations. Terms were not disclosed. Under the agreement, Geduldig & Ferguson’s three agency principals – Donald Ferguson, Alfred Geduldig and Tricia Gibney – will… Continued

Cough it up for Kansas City Star

March 8th, 2004 by

Daily newspapers continue to hunt for new revenue streams and PR reps may now pay the price — at least with one daily. A report last week in Editor & Publisher says that the Kansas… Continued