Archive: October 1999

To reach the more than 300,000 children in Georgia without health insurance, the state’s Department of Medical Assistance launched a PeachCare for Kids campaign last spring that resonated with the working-class family. The campaign appealed… Continued

Time equals money. In the pharmaceutical development world, this axiom is literal. The financial cost of a delayed clinical trial is upwards of $680,000 per day. More significantly, the lost opportunity costs of being late… Continued

In spite of the exploding availability of information about preventive health and wellness via the Internet, books and the media, local communities need practical advice on how to incorporate healthy habits into their everyday lifestyles.… Continued

Despite recent gains in enrolling children in the federal Children’s Health Insurance Program (CHIP), fewer are covered in 1999 than three years ago under Medicaid, according to a report by Families U.S.A. After welfare and… Continued

More than two-thirds of Americans trying to shed pounds or avoid gaining weight will not succeed because they aren’t cutting calories and exercising enough, according to the National Center for Chronic Disease Prevention and Promotion… Continued

Pharmaceutical companies continue to reach deep in their pockets to advertise directly to consumers with spending levels escalating to $905 million for the first half of 1999 – a 43% jump from the first half… Continued

The American Respiratory Alliance of Western Pennsylvania (ARWP) is helping children call Santa and allowing parents to eavesdrop on the conversations later. Its Santa Interactive Phone Card promotion offers a fun twist on fundraising efforts.… Continued

Senior Account Executive, Washington, DC – Health Care Practice Candidates should have 3-5 years experience in public relations on national health promotion programs; agency experience preferred; demonstrated media relations placements; strong written and oral communications… Continued

Though teens are constantly bombarded by sexual activity in TV shows, music videos and movie theaters, they know precious little about the sexual health services that can help them be more responsible and less at… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued