Archive: October 1999

‘Tis the Season to Spread Holiday Cheer to Patients and Caregivers

October 28th, 1999 by

Give Your Promotions a Millennial Makeover Healthcare-focused holiday promotions must serve a higher purpose than the run-of-the-mill Christmas party or Secret Santa celebration. They not only have to be creative and unique, but sensitive and… Continued

Job Tracker

October 28th, 1999 by

Senior Account Executive, Washington, DC – Health Care Practice Candidates should have 3-5 years experience in public relations on national health promotion programs; agency experience preferred; demonstrated media relations placements; strong written and oral communications… Continued

Santa Phone Cards

October 28th, 1999 by

The American Respiratory Alliance of Western Pennsylvania (ARWP) is helping children call Santa and allowing parents to eavesdrop on the conversations later. Its Santa Interactive Phone Card promotion offers a fun twist on fundraising efforts.… Continued

DTC Spending Climbs to $905M

October 28th, 1999 by

Pharmaceutical companies continue to reach deep in their pockets to advertise directly to consumers with spending levels escalating to $905 million for the first half of 1999 – a 43% jump from the first half… Continued

Dieters Don’t Watch Calories

October 28th, 1999 by

More than two-thirds of Americans trying to shed pounds or avoid gaining weight will not succeed because they aren’t cutting calories and exercising enough, according to the National Center for Chronic Disease Prevention and Promotion… Continued

CHIP Efforts Falling Short

October 28th, 1999 by

Despite recent gains in enrolling children in the federal Children’s Health Insurance Program (CHIP), fewer are covered in 1999 than three years ago under Medicaid, according to a report by Families U.S.A. After welfare and… Continued

Wellness Program Improves Community Health with Realistic Goals

October 28th, 1999 by

In spite of the exploding availability of information about preventive health and wellness via the Internet, books and the media, local communities need practical advice on how to incorporate healthy habits into their everyday lifestyles.… Continued

Accelerating the Product Development Timeline

October 28th, 1999 by

Time equals money. In the pharmaceutical development world, this axiom is literal. The financial cost of a delayed clinical trial is upwards of $680,000 per day. More significantly, the lost opportunity costs of being late… Continued

CHIP Program Hits Home with Working-Class Family

October 28th, 1999 by

To reach the more than 300,000 children in Georgia without health insurance, the state’s Department of Medical Assistance launched a PeachCare for Kids campaign last spring that resonated with the working-class family. The campaign appealed… Continued

Safe-Sex, Contraceptive Information And Healthcare Resources Elude Teens

October 28th, 1999 by

Though teens are constantly bombarded by sexual activity in TV shows, music videos and movie theaters, they know precious little about the sexual health services that can help them be more responsible and less at… Continued