Archive: October 1999

People over age 50 hold half of the total discretionary income in the U.S. and 70 percent of all financial assets, according to MetLife’s Mature Market Institute. Show some respect and it could pay off.… Continued

The diversity light bulb came on for me three years ago when I discovered I was mono-cultural. I was sitting on a panel at the Capital Press Club in Washington, D.C., a society for African-American… Continued

When the American Iron and Steel Institute (AISI) launched its consumer canned food awareness campaign in 1994, the healthy image of canned food had long expired. Many consumers believed that canned food had no nutritional… Continued

October 27 Integrating Community Relations and Philanthropic Efforts with Government Relations, Public Affairs Council, Washington Monarch, Washington D.C., 202/872-1790, www.pac.org October 28 Measuring the Value of Public Affairs, Public Affairs Council, Washington, D.C., 202/872-1790, www.pac.org… Continued

Vocus, Inc. (formerly Capitol Hill Software) debuts a new Web-based service this week at the PRSA International Conference in Anaheim. PRality.com is a new online tool that helps media relations pros efficiently search editorial calendars,… Continued

Financial Finesse with Liz Davidson 114 Sansome St., 14th Floor San Francisco, CA 94104 415/434-1220 www.KBZS.com www.financialfinesse.com "Financial Finesse with Liz Davidson" is a new radio show airing on San Francisco’s Business Radio 1220-KBZS. The… Continued

Two weeks ago, the stork dropped its sixth billionth baby onto the earth – in Sarajevo. It’s a big world out there, but Web marketers are realizing that if they want to reach that baby,… Continued

PR execs had better watch their backs…and their heads. E-activism is on the rise, and it ain’t always pretty. Meanwhile, CEOs’ ears are perking up now that there’s proof in the pudding that reputation management… Continued

Public Relations Director Iomega, a $1.7 billion corporation, seeks a Public Relations Director for its world headquarters in Roy, Utah. Nice job: Our new hire will develop and implement proactive public relations programs to support… Continued

The global public affairs firm GPC International makes its first foray into the U.S. market with the acquisition of McDermott/O’Neill & Associates, a PA firm with offices in Washington D.C., Boston and Providence, R.I. (617/646-1023)