Archive: June 1998

Passing up an exclusive TV sponsorship package opened promotional doors for The Susan G. Komen Foundation’s Race For The Cure breast cancer campaign in Houston and led to a 26 percent jump in race participation.… Continued

June 9 – "Leadership Series: Trends in New Media," New York Women in Communications Inc. (NYWICI), New York, 212/661-4737. June 9-11 – "Basics of Promotion Marketing Seminar," Promotion Marketing Association of America, Hyatt on Printers… Continued

International Execs Say Market Research is Weakest Link Market research in the technology corridor should be a key concern for executives, according to a new report, "High Technology: The 1998 Vision in Manufacturing." Market research… Continued

In addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued

P.O. Box 3309 Englewood, Colo. 80155-3309 ph: 800/525-7002 Nearly 26 million Americans watch the wide span of cable programs on Knowledge TV, a cable network owned by Jones International, of Englewood, Colo. It continues to… Continued

When American Honda Motor Co. fired its PR agency of 15 years because of a conflict of interest and recently hired two PR firms to fill the void, the move represented a first-ever PR model… Continued

Don’t forget that you may place a Job Tracker ad ($100, prepaid/$75 per listing in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News), contact Robert… Continued

Award: AV Video and Multimedia Producer Top 100 Deadline: July 1 (applications are due) Dec. 7 (awards presented at ceremony at San Francisco Museum of Modern Art) Entry form INFO: AV Video and Multimedia Producer… Continued

In PR, the merger and acquisition climate has given way to a new species of deals built on shared values and people – not just the promise of a bottom-line facelift. "PR firms are service… Continued