Media Insight – Knowledge TV

P.O. Box 3309

Englewood, Colo. 80155-3309

ph: 800/525-7002

Nearly 26 million Americans watch the wide span of cable programs on Knowledge TV, a cable network owned by Jones International, of Englewood, Colo. It continues to up the ante with new and updated programs. The latest is "Money Guide," which will begin airing in the Fall. Staffers already are accepting pitches for Money Guide, which is co-produced by satellite company CONUS, News Resource, Inc. and Jones. This collaborative format is common for Knowledge TV shows.

SECTIONS EDITORS/

LEAD TIME
METHODS COMMENTS
Seasonal - Seasonal programs fall under these categories: (health, IT, business, career) and include "Computer Kids;" "Future Tech;" "Healthy Women 2000;" "You, Inc.; "Home Computing;" "Follow That Dream" (profiles of small companies); "Writer's Block" (books that tackle everything from cultural issues to time management); "Meeting the Challenge;" "Business Traveler;" and "Living Right." Production Contact Jamie Taylor Fax: 303/784-8955 Phone: 303/792-3111 ext. 8204

Lead Time: 2 to 4 months

Faxes are preferred. Keep in mind that these programs provide you with ample time to wind up the perfect pitch because producers work with such a long lead time. On a scale of 1 to 10 (10 being friendly and accessible and 1 being tough to deal with), these pros were a 10. Pitches, however, are filtered through the corporate PR office and passed on to the programs' planners.
Daily Programs - These include "New Media News", which is co-produced by KRON in San Jose; "Rx TV," which is co-produced by Tribune Broadcasting Co. in Washington, D.C., and "Money Guide," which will be based in New Jersey. Production Contact Jamie Taylor Fax: 303/784-8955 Phone: 303/792-3111 ext. 8204

Lead Time: Hours to 1 day

Faxes are preferred, but the turnaround is several hours - not several months! The daily programs are more hard hitting than the seasonal programming blocks and rely on breaking news. The products of partnerships, these programs are more expansive and touches on a myriad of geographies, experts, trends and analysts.

Editorial Contacts At Knowledge TV

"Writer's Block"

Producer - Graham Knight

Company - Knightscenes

Producer in Washington D.C.

"Home Computing," "Living Right," "You, Inc."

Producers - Wendy Bergen & Jack Pommer

Company - Metrovision

Produced in Denver, CO

"Computer Kids," "Future Tech"

Producer- Karen Cherniack

Company- Creativision

Produced in Denver, CO

"Follow That Dream," "Business Traveler"

Producers - Chris Wheeler & Sonny Hutchinson

Company- Great Divide Pictures

Produced in Denver, CO

"RXTV"

Producer-Caroline Comport

Company - Tribune

Produced in Washington D.C.

"New Media News"

Producer - Jan Boyd

Company - Kron

Produced in San Jose, CA

"Healthy Women 2000"

Producer: Karl Perdue

Company - ITV (Information Television) Produced in Boca Raton, Florida: