As one of 6,000 non-profit organizations vying for PSA coverage, the Muscular Dystrophy Association maintains top-of-mind awareness among news organizations with a steady flow of new material for editors. Its latest effort, "Fighting Mad" features… Continued
Archive: June 1998
Advisory Boards Lay Foundation For Powerful Communications
June 11th, 1998 by PRNEWSIt is always impressive to pull new ideas out of your healthcare PR bag of tricks. But don’t lose sight of some classic seasoned elements of a marketing communications action plan that can leverage your… Continued
‘Take It Outside’ Second-Hand Smoke Campaign Opens Dialogue
June 11th, 1998 by PRNEWSUsing the voices of children who live with smokers, the Kansas Health Foundation (KHF) delivered a hard-hitting, plain-spoken message about second-hand smoke that reached more than 20 million in the market and got smokers to… Continued
On The Pulse: Trends & Surveys In the Healthcare Industry
June 11th, 1998 by PRNEWSHospitals Behind The Year 2000 Eight Ball Hospitals have not yet resolved the myriad of issues involving Year 2000 communications problems, according to a new study by information technology firm Gordon & Glickson in Chicago.… Continued
Columbia/HCA’s Non-Profit Transition Not Necessarily Welcome News
June 11th, 1998 by PRNEWSThe $1.2 billion sale of 22 Columbia/HCA hospitals to a consortium of non-profit entities last month brought on a wave of local uncertainty on what the new hospitals’ status will be to the communities involved.… Continued
Campaign Accused of Going To Highest News Bidder
June 11th, 1998 by PRNEWSVirginia’s Department of Health is being accused by two state television stations of trying to secure more bang for its advertising buck with guaranteed news coverage of its abstinence campaign. Marketing officials blasted the campaign… Continued
M&A WatchAn Eye On The Changing Healthcare Climate for the Communicator
June 11th, 1998 by PRNEWSWho: United Healthcare Corp. (Minneapolis) to acquire Humana, Inc. (Louisville, Ky.). When: Proposed acquisition was announced May 28. The $5.5 billion transaction requires shareholder and regulatory approval and is expected to close in the third… Continued
HPRMN JobTracker
June 11th, 1998 by PRNEWSInstitute for Healthcare Improvement Marketing Director for Boston-based, not-for-profit organization. Strong background in direct marketing, planning, research, pricing, advertising and media relations. Requires writing and communications skills. Must have 5+ years management experience. Position will… Continued
Making Creative PR Efforts Work If Advertising Commitment Is Expected
June 11th, 1998 by PRNEWSIn spite of increased health news opportunities, some PR professionals are slamming into editorial coverage barriers when they can’t produce "value added" marketing incentives for some news outlets. This situation tends to be most prevalent… Continued
Industry News
June 8th, 1998 by PRNEWSOn the Radar Screen PR Agency Missteps On Size of E3 If you need help with your taxes, don’t call on Bender, Goldman & Helper. In its June 1 press release on the Electronic Entertainment… Continued