Archive: June 1998

Three Forces Expected to Drive Physician Consolidations In spite of the industry’s merger fever, independent physician practices are holding back on partnering with managed care organizations, according to a recent investment study by Hambrecht &… Continued

The National Center for Health Statistics indicates that the size of a company can determine the type of healthcare provided to employees. More findings can be seen on the NCHS home page at http://www.cdc.gov.nchswww/. Larger… Continued

The following is a guide to agencies that provide a wide range of managed care marcom services, from case management and communications planning to contract negotiation and network design. These agencies have been culled from… Continued

Institute for Healthcare Improvement Marketing Director for Boston-based, not-for-profit organization. Strong background in direct marketing, planning, research, pricing, advertising and media relations. Requires writing and communications skills. Must have 5+ years management experience. Competitive salary,… Continued

Successfully working your way through the managed care maze as a marketer or PR professional demands seizing non-traditional opportunities in areas like benchmarking, managed care contracting and marketing to employer groups. The bottom line to… Continued

PR NEWS’ 1998 Salary Survey is based on information gleaned from Marshall Consultants’s national database, which contains specifics on more than 16,000 communications professionals with agency and/or corporate backgrounds in these areas: corporate communications; public… Continued

The five most sought after skills for PR communicators include: outstanding writing skills, using PR to help branding, ability to focus on consumer behavior, marcom expertise and employee communications expertise, according to Elisabeth A. Ryan… Continued

Compensation Generally On the Rise Through Benefits Packages Special to PR NEWS By Kathleen DesRosiers, Larry Marshall, Hugh McCandless Compensation for communications professionals rose by 6 to 7 percent last year, about the same as… Continued

PR NEWS Advanced Crisis Management & Media Relations Two-Day Workshop Sept. 14-15: PR NEWS Advanced Crisis Management & Media Relations Workshop, at the Sir Francis Drake Hotel, San Francisco. PR NEWS subscribers receive a special… Continued

Investing In Employees’ Future If your firm is hiring younger employees, keep this advice in mind: 89 percent of those recently surveyed say that they would be more likely to stay with an employer who… Continued