15 to Watch (Corporate/Nonprofit): Jaclyn Darrohn

Communication Manager, Corporate Relations, Allstate Age: 27

Jackie Darrohn is a shining example of a young, results-driven PR pro. Her attitude, energy and laser-focus on “getting it done” are why she has developed so many relationships in the media—relationships that she nurtures by providing solid, well-rounded, story ideas and packages. Based in Hauppauge, N.Y., she has an innate understanding of the media, which has garnered significant media results for Allstate in the New York region.

Keep the Line Open

“It is my job to shape image and generate positive publicity to enhance the reputation of the Allstate brand,” she says. “I find it helpful to keep lines of communication open between the many groups affected by a company’s product and policies: consumers, shareholders, reporters and employees.”

Batting a Thousand

“Our Allstate Corporate Relations team in New York created a Safe Teen Drive Long Island campaign, making $1,000 available for every public and private high school on Long Island. The money funds activism work that encourages responsible and smart driving by teens. The initiative was simple and direct: to truly reduce teen crashes on Long Island. Our New York team secured over 1,000 media placements across Long Island in only four months.”

Making the Connection

“It is extremely rewarding to interact with many people on all different levels, every day. Having an impact on the hearts and minds of others (in particular, New York Allstate agents) by positioning them positively in the media is a big highlight.” â–