($359/location - CDs available for purchase)
After just 90 minutes you’ll walk away with the know-how to set appropriate key performance indicators for social media communications; integrate social media with traditional measurement methods; determine how often to measure your social media efforts; and understand which social media metrics will have the greatest impact on senior management.
This must-attend PR News Webinar will show you how to back up your social media successes with the relevant metrics your senior management expects. Our panel of social media leaders will provide successful, real-world examples of measurement strategies and offer specific tactics that can help you establish key benchmarks for social media, use Web and search analytics and analyze online conversations and engagement.
You have invested the resources into building a presence on Facebook, Twitter, LinkedIn and Google+ for your brand or for your clients. If you haven’t yet done so, it is certainly on your agenda for 2012. But to justify the use of these resources you need show how “likes,” retweets and +1s are contributing to the bottom line and to brand awareness—to whatever actions move your organization ahead of its competitors.
About the Webinar
- Align your social media activity with your organization’s business objectives
- Establish benchmarks for social media measurement
- Track influencers on blogs, Twitter, Facebook and other social networks
- Integrate social media measurement with traditional techniques
- Measure the influence of “likes,” retweets and +1 shares on your brand
- Conduct analysis of online messages, conversations and communities
- Connect media coverage, Web site traffic and online interaction to business outcomes
- Translate metrics into the language of senior management
- Use Facebook Insights, Google Analytics and other free tools to measure your social media activity
Webinar Speakers:
**The Webinar includes a Q&A with the following speakers:
Moderator:
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PRSA Accreditation
PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to. Return to top
How Does the Webinar Work?
The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers
You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
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What Equipment Do I Need?
For the audio connection: For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
- For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
For the Internet connection:
- PC: Pentium 4 - 1.3 Ghz or equivalent or better
- Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
- Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
- Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
- Display set at 1024 x 768
Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
Player Downloads
If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player
If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player
If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer
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Questions?
($359 per site - CDs available for purchase)
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.)
For questions regarding this Webinar, contact Saun Sayamongkhun at [email protected]; 301-354-1694.
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.
*PR News does not offer any refunds for the Webinar. All sales are final.
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Moderator: