PR News Measurement Webinar - Taking Full Measure of PR: From Inputs to Outcomes to the Bottom Line

($329/location - CDs available for purchase.)

Learn the latest best practices in measurement—from measuring traditional and social media to tying PR efforts to business objectives, monitoring brand reputation and boosting internal communications. Our panel of measurement experts provided real-world tactics on how to set goals, determine which metrics to measure, integrate traditional with social media, how to set up a dashboard to capture it all and how best to convey metrics to the C-suite—for any budget.

About the Webinar

This PR News Webinar gave you the latest scoop on measurement standards and common definitions and misconceptions of a much debated term—ROI.

In just 90 minutes, you walked away with proven ways to become a PR measurement expert and how to become an indispensable contributor to your organization’s bottom line.

This Webinar showed you how to:

Identify which metrics to report to senior executives
Establish benchmarks for your communications initiatives
Measure employee satisfaction and ties to your organization’s reputation
Measure your brand reputation
Prove measurement’s worth to senior management
Measure your social media efforts, including Facebook, Twitter, blogs and other platforms
Set up a dashboard that includes the metrics that matter for your campaign

For many PR pros, measurement is their toughest challenge—yet it is essential that desired outcomes be developed alongside the metrics that will prove success. Having a clear set of objectives and metrics can increase sales, raise brand awareness and increase profitability.

In this PR News Webinar, PR measurement experts provided must-know measurement tactics that enabled you to measure the success of your initiatives and adjust your strategy accordingly. You walked away from this Webinar with solid measurement tactics that helpedp you improve your PR outcomes, obtain C-suite buy-in and prove PR’s value.

Webinar Speakers:

**The Webinar includes a Q&A with the following speakers:

Don Bartholomew
Vice President, Digital Research
Fleishman-Hillard

Jason Forget
Corporate Reputation Manager
GE Energy

Ilana Rabinowitz
Vice President of Marketing
Lion Brand Yarn Company

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0

Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to. Return to top

How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
One (1) toll-free connection to the seminar (if you select the audio connection.), and
One (1) Internet connection to the seminar.
*You can now view this Webinar on your iPad, iPhone or Droid!

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What Equipment Do I Need?

For the audio connection: For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.

For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

PC: Pentium 4 - 1.3 Ghz or equivalent or better
Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer
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Questions?

($359 per site - CDs available for purchase)
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.)

For questions regarding this Webinar, contact Saun Sayamongkhun at [email protected]; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

*PR News does not offer any refunds for the Webinar. All sales are final.