All Things Google: What You Need to Know Now as a Communicator
($379 per site - CDs available for purchase)


 Learn how to use Google for PR, from search engine optimization and Google+ to Google AdWords and Google Analytics. You’ll get tips on how to optimize your content for Google search, share your content on Google+ and YouTube to increase your visibility in search results, integrate AdWords with Google Analytics and use Google Analytics to measure specific PR campaigns. Attend this webinar to learn how to make Google work on behalf of your PR messages, instead of against it.

At this Webinar, you'll learn how to:

  • Get the basics right with Google Analytics so you can move on to more complex measurement
  • Use Google Analytics to learn what PR tactics and social media efforts are motivating your audience
  • Leverage Google AdWords to expand the reach of your messages
  • Integrate Google AdWords with Google Analytics
  • Win at search engine optimization and increase the chances that your PR messages are at the top of search results
  • Understand Google's SEO ranking factors
  • Create and use a Google+ profile to positively affect the SEO rankings of your content
  • Get internal buy-in to use Google+ as a platform
  • Use Google Hangouts in conjunction with your subject matter experts
  • Expand the visibility of your video content on YouTube

If you’re in PR, then you’re in the content business, and if you’re in the content business, then it might be said that you work for Google. Your PR messages are filtered through the prism of Google’s algorithm, and to get your messages seen you need to take an active role in working with Google’s capabilities and tools—or risk having your messages buried by your competition.

Webinar Speakers

Trevor Martin
Social and Mobile Marketing Manager
The Nature Conservancy
Adam Singer
Analytics Advocate
Amelia Burke-Garcia
  Director, Center for Digital Strategy & Research
Steve Goldstein
Editorial Director, Events
PR News


Questions and Fees?

For questions regarding this Webinar, contact Saun Sayamongkhun at; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Registration Fee: $379 per site - CDs available for purchase

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.


Personalized Certificate for
All Attendees

How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.


    *You can now view this Webinar on your iPad, iPhone or Droid!

What Equipment Do I Need?

For the audio connection: For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.

  • For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

  • PC: Pentium 4 - 1.3 Ghz or equivalent or better
  • Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
  • Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
  • Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0

Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.


*PR News does not offer any refunds for webinars. All sales are final.