Developing an Effective Social Listening Strategy for Your Brand
Tuesday, October 14, 2014, 1:30-3 p.m. ET
Join PR News’ Oct. 14 webinar, “Developing an Effective Social Listening Strategy for Your Brand,” to learn how to design and implement a listening framework that fits your organization. Our instructors will examine ways to make social listening an integral part of your overall communications efforts and how to use the intelligence gathered from what you hear to improve your brand reputation.
As a communicator, you recognize that social media is a two-way conversation, and that an honest dialogue with your customers is important to the growth of your brand. But do you have a real strategy for listening to your customers on social media? A well-thought social media listening strategy is essential to understanding how your brand is being perceived on Facebook, Twitter and other social media platforms.
At this Webinar, you'll learn how to
- Make an assessment of your current social media strategy and how it impacts your brand
- Determine your social listening goals and develop a plan to achieve them
- Identify online communities where people have a need for your products and services
- Monitor online forums to hear what is being said about your brand on social media
- Identify and recruit brand advocates who can help spread your message
- Implement the appropriate tools for collecting and measuring data
- Package and present meaningful data that can be shared with other departments and stakeholders
- Apply what you have learned to your social media and marketing strategies
- Listen to what is being said about your competitors and turn their weaknesses into your strengths
Webinar Speakers
Tina Johnson-Marcel
Senior Director, Digital Content
U.S. Chamber of Commerce
@USChamber
Jason Townsend
Deputy Social Media Manager
NASA
@NASA
Danielle Laurion
Account Executive
InkHouse Media & Marketing
@dlaur5
@InkHousePR
Lisa Iurato
Vice President, Digital Media Team, Global Communications
Prudential Financial
@PrudentialNews
Questions and Fees?
For questions regarding this Webinar, contact Rachel Scharmann at [email protected]; 301-354-1713.
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.
Registration Fee: $379 per site - CDs available for purchase
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.
Certificate
Personalized Certificate for
All Attendees
How Does the Webinar Work?
The live audio is delivered to your location over the telephone or your computer speakers. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) toll-free connection to the seminar (if you select the audio connection.), and
- One (1) Internet connection to the seminar.
*You can now view this Webinar on your iPad, iPhone or Droid!
What Equipment Do I Need?
- Operating system: Windows XP SP3 and above, Apple Mac OS X 10.7+ Lion, Apple iOS 5.1+, Android 4.3+,
- Processor: 1GHz1=
- Internet Browser: Internet Explorer 7.0+, Firefox 20+, Safari 5+ , Google Chrome 20+
- Hardware: AUDIO: Sound Card with speakers. VIDEO: Screen with 1024x768+ resolution support.
- Media Playback: Adobe Flash Player 10.3+ , Apple iOS and Android: http streaming enabled browser
- Internet Connection: 700kbps+ connection
- Ram: 1GB
PRSA Accreditation
PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.
*PR News does not offer any refunds for webinars. All sales are final.