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The rules of search engine optimization (SEO) can change so quickly, by the time you implement yesterday’s best practices, a new set of considerations seemingly take their place. And that moving target is set to move again: Since more searches now come from mobile platforms than desktops, Google will soon roll out a fully updated mobile-first index, which considers the mobile version of a website its primary version.

Many communicators optimize their brand’s website content for search, but it is just as important to optimize social media content for search.

Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.