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Case Study: Using Twitter, American Airlines Defuses Security Incident

February 10th, 2012 by

Company: American Airlines Agency: Weber Shandwick Timeframe: August 19, 2010 Not all successful PR campaigns are born out of meeting rooms and brainstorm sessions—planning every precise detail down to the timing of tweets. This was… Continued

PepsiCo’s Big Gulp: ‘Team, Great Q4! 8,700 of You Have to Go’

February 10th, 2012 by

Companies often claim that their greatest asset is their employees. PepsiCo is sending the opposite message with its Feb. 9 announcement that it is cutting 8,700 jobs globally and increasing its investment in advertising and… Continued

Path Is on the Right Track to Win Back Users’ Trust

February 10th, 2012 by

When Path, a mobile social networking app that prioritizes privacy, was exposed for uploading confidential information to its servers, the company took immediate steps to appease users’ concerns regarding the control they had over their… Continued

How to Make Your Social Media Policy Stick

February 8th, 2012 by

Matthew Deffebach [Editor’s note: This article is the third in a four-part series on social media. Previous articles are “Blocking Employee Use of Social Media? It’s Time to Rethink Why” and “Social Media Policy a… Continued

PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

February 8th, 2012 by

Measuring the ROI of social media can be a complicated process—but it doesn’t have to be. Danielle Brigida, social media manager for the National Wildlife Federation, is not only a believer in the absolute importance… Continued

Exit the Scapegoat at Komen. Who’s Next?

February 8th, 2012 by

As expected, Karen Handel has resigned as VP of public affairs for Susan G. Komen for the Cure. Her resignation can be perceived as part of the organization’s response to the public outcry over its… Continued

An Opportunity for Pinkberry to Do Good

February 2nd, 2012 by

Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the… Continued