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Clients embrace their spur-of-the-moment ideas as a path to glory. These ideas are often a distraction. Here are some tips on how to avoid spontaneous redirection.
PR needs to turn up its creative cap, invest in some Kevlar vests, and evolve to overcome the hostile environment of dominant pay-to-play.
It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.