Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued
Archive:
PR Insider: 5 Most Effective Techniques for Blogger Outreach
November 7th, 2013 by Kristen MatthewsBloggers are in the top 5 sources of reliable information, 81% of the online population trusts bloggers and 61% of the population has made a purchase based on a blogger recommendation.
How to Ensure Your Message Gets Across in a Televised Interview
September 10th, 2013 by Lucia DavisIf your client doesn’t look polished and speak well, all of the messaging you perfected loses value.
3 On-Point Ways to Make Sure Executive Quotes Are On Point
August 22nd, 2013 by Matthew SchwartzIt’s a common mistake in PR: including executive quotes that derail the overall message and cause reporters to toss your press release into the circular file. But it doesn’t have to be that way.
Domino’s Facebook Failure: You Love our Pizza? We’re Sorry!
August 13th, 2013 by Tony SilberA social media rapid response goes awry when Domino’s delivered what appeared to be an automated response to a Facebook compliment.
How to Create a Community of ‘Social Associates’ in Your Company
April 18th, 2013 by Diane K. SchwartzIt's been widely recognized that employees are your key brand ambassadors. In a perfect world, they rush to social media to say good things about their employer and the products and services they’re surrounded by… Continued
How to Create Shareable Content, Cute Cats Notwithstanding
April 17th, 2013 by Diane K. SchwartzFinding the right formula for creating shareable online content is always a challenge, oftentimes a daily one. In this new sharing economy it's essential you know the new rules of viral content. Jonathan Perelman, vice… Continued
Will a New CEO Help Johnson & Johnson Regain Its Mojo?
February 22nd, 2012 by PRNEWSThe news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the… Continued
Keeping in Step With Chipotle, McDonald’s Says it Cares Too
February 15th, 2012 by PRNEWSPossibly taking a page out of Chipotle’s playbook, McDonalds has decided to ramp up its corporate responsibility efforts in regards to the humane treatment of animals within its supply chain. On Feb. 13, McDonald’s announced… Continued
It’s Hard to Silence Conversations Online, Just Ask Putin
February 2nd, 2012 by PRNEWSVladimir Putin’s campaign Web site for the upcoming Russian presidential election, which takes place on Mar. 4, has provided a good reminder for PR pros on the dangers of trying to control the conversation around… Continued