Archive:

Vero

What Vero’s Surprising Growth Means for Brands

February 27th, 2018 by

Do social media giants Facebook, Twitter and Snapchat have a viable, upstart competitor? Vero, launched and funded by billionaire Ayman Hariri in 2015, has found overnight popularity by offering free accounts to the first 1 million users, making it the No. 1 social media app on iTunes as of the morning of Feb. 27.

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Marketers of the Year Callahan and DeRouen Defined Their Brands as Industry Leaders

December 27th, 2017 by

Marketer of the Year Dawn Callahan is an award-winning marketing visionary who is part of the leadership team that took Boingo Wireless from a small startup to a global Wi-Fi leader. Meanwhile, Callahan’s co-winner Luke DeRouen has been responsible for solidifying Arby’s brand communications strategy over the past three years—a strategy that has resulted in the brand delivering exceptional programming and increased sales results.

PR Insider: The Changing Relationship Between Celebrities and Brands

December 13th, 2013 by

Celebrities pushing products in the media is not new. What is new is the way celebrity partnerships are taking shape.