‘YouTube Rewind’ Spotlights Viral Hits. Does Your Video Measure Up?

Online video is fast becoming a key component of digital communications. If your brand or organization doesn’t already have a YouTube channel, just give it some time. With more than 1 billion unique monthly users, YouTube may start to eclipse the written word as the go-to media platform among consumers of all stripes.

The numbers are encouraging, certainly, in terms of audience. But that hardly guarantees that your online video program is going to generate eyeballs and get the message out. The trick is to produce quality video that provides legitimate value to your stakeholders.

However, if you can hitch your message to what’s in the zeitgeist, so much the better. You may get some inspiration from YouTube Rewind: Turn Down for 2014, a video mashup featuring some of the most popular trends of the year, ranging from selfies to randy commercials. The video has garnered more than 12 million views.

Follow Matthew Schwartz on Twitter: @mpsjourno1