It's time to get cracking on CSR reports. A survey released last week by KPMG says that, in 2005, 52% of the world's biggest companies issued separate reports on CSR, compared with 45% in 2002.… Continued
Search Results for: PR News’ PR People, People to Watch & Top Places to Work Awards Luncheon- November 29, 2012
Clarification
July 13th, 2005 by PRNEWS
Re: "Measurement Focus Shifts to 'Share of Discussion'" (June 29) Angela Jeffrey, VP of PRtrak clarifies that while Ad-Value Equivalency is not an effective measurement in and of itself, it still has value for PR.… Continued
Book Excerpt: Olympic Buzz Harks To ‘Gold’ Standards For PR
July 13th, 2005 by PRNEWS
Brits jumped for joy last week after London was awarded the 2012 Olympic Summer Games following an agonizing selection process. (Editor's Note: The celebrations were marred the very next day after terrorists exploded four bombs… Continued
With A Little Help From My Friends: PR Alliances On The Upswing
July 13th, 2005 by PRNEWS
At The Dow Chemical Co., Paul Oakley is looking for a few good agencies. When a major PR project comes along, Oakley, the North American communications leader for Dow Plastics, is just as likely to… Continued
How To Deal With Analysts In This M&A World
June 29th, 2005 by PRNEWS
In the last two years, the number of key, broad-based analyst firms providing advice to Fortune 1000-type buyers has been cut in half. In 2004, Forrester Research bought and devoured Giga and, earlier this year,… Continued
Media Metrics
June 29th, 2005 by PRNEWS
Washington, D.C., of course, is a company town (politics), as is Los Angeles (movies). In a similar vein, Florida wins hands down as the Amusement Park Capital of the World (although the other two venues… Continued
Sexy Slaw: Campaign Sells The Glamour Of Sauerkraut
June 29th, 2005 by PRNEWS
CLIENT: The Fremont Company PR AGENCY: BIGfrontier Communications Group TIMEFRAME: October 2004-ongoing BUDGET: $50,000 TIMEFRAME: January 2005 The Fremont Company in Fremont, Ohio, wanted a new way to sell its signature sauerkraut product. Chicago-based BIGfrontier… Continued
And Keep In Mind…
June 29th, 2005 by PRNEWS
The third annual Summit on Measurement, the most advanced conference focused entirely on PR measurement and evaluation, will be held Sept. 28-30 at the New England Center of the University of New Hampshire. The summit,… Continued
Media Matters: Cratering Credibility
June 29th, 2005 by PRNEWS
Is trust in corporate communications getting worse? One might think that following the flood of stories about corporate chicanery during the last few years -- and the efforts at corporate reform among many companies, albeit… Continued
Corrections
June 29th, 2005 by PRNEWS
In "As Ethnic Media Becomes A Force, PR Opportunities Abound" (June 22), we incorrectly stated the e-mail address of Sergio Bendixen of Bendixen & Associates. It is [email protected]. In the article "PR Starts to Charge… Continued