Salary Survey Report, Vol. 5
The information within PR News' latest Salary Survey Report will provide you with a roadmap guiding you through the trends in PR jobs, salaries and employment.
It’s back to the future for PR executives who wish to boost their value.
Marketing and communications pros now spend a growing amount of time trying to monetize companies’ social channels and distribute messages in ever-thinning digital formats. Yet amid the rise of online marketing, it turns out that written communications and media relations—two of the more traditional facets of public relations— remain the most important skills to advancing within an organization.
That’s one of the major takeaways from PR News’ 2015 Salary Survey. The survey, which took the pulse of more than 1,100 PR and marketing executives, also found that strategic marketing and collaboration are considered the key “soft” skills/attributes needed to advance within an organization.
- Survey Overview and Key Findings
- Compensation and Benefits Survey Results
- Workplace Insights
More responsibility for PR execs doesn’t necessarily translate into more salary, higher compensation or bigger bonuses, however. For example, many PR execs, regardless of title, commanded salary increases of just 1%-3%, while others (particularly on the corporate side) weren’t even eligible for a salary increase, according to the survey. What is more, most PR salaries and compensation packages in 2014 were flat, compared with 2013 results.
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