PR News/Nasdaq Survey: Press Release Distribution and SEO Trends

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Press releases remain a valuable tool for brand communicators. Newsrooms are short-staffed, which means they’re always on the lookout for rich, multimedia content. Google's search algorithm favors timely, original, newsworthy content, and may favor in search results your press release over a media outlet's reporting on the same topic. But smart distribution and search engine optimization tactics are essential to the success of your press releases.

You have been selected to take this quick survey from PR News and Nasdaq Corporate Solutions, which will help us analyze PR practitioners' goals for their press releases, their methods of press release distribution and their SEO efforts. As a thank you for participating, you will receive a complimentary copy of Nasdaq’s special report, "The Ultimate Guide to Press Release SEO: 2016 Edition." You'll also be entered into a raffle to receive a $50 American Express gift card.

You must respond by Wednesday, June 15, 2016, for a chance to win.

Your individual responses will be kept confidential and results will be published in aggregate. The results of the survey will be published in PR News’ weekly newsletter and on prnewsonline.com. Thank you for participating.

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