PR News/Nasdaq Survey: Press Release Distribution and SEO Trends

Presented by Nasdaq and PR News

Press releases remain a valuable tool for brand communicators. Newsrooms are short-staffed, which means they’re always on the lookout for rich, multimedia content. Google's search algorithm favors timely, original, newsworthy content, and may favor in search results your press release over a media outlet's reporting on the same topic. But smart distribution and search engine optimization tactics are essential to the success of your press releases.

You have been selected to take this quick survey from PR News and Nasdaq Corporate Solutions, which will help us analyze PR practitioners' goals for their press releases, their methods of press release distribution and their SEO efforts. As a thank you for participating, you will receive a complimentary copy of Nasdaq’s special report, "The Ultimate Guide to Press Release SEO: 2016 Edition." You'll also be entered into a raffle to receive a $50 American Express gift card.

You must respond by Wednesday, June 15, 2016, for a chance to win.

Your individual responses will be kept confidential and results will be published in aggregate. The results of the survey will be published in PR News’ weekly newsletter and on prnewsonline.com. Thank you for participating.

Press Release SEO

  •   Yes
      No
      We distribute releases today without using a newswire service

  •   SEO is routinely considered when drafting a release
      We focus on SEO only for higher profile releases
      We do not consider SEO when creating releases

  •   Publish on company website/newsroom
      Newswire service
      Social media posts
      Email
      We do not distribute press releases
      None of the above



  •   Always
      Sometimes
      Never


  •   Public
      Private
      Agency
  •   1-5 years
      6-10 years
      11-20 years
      More than 20 years
      I do not work in PR