Peggy Ann Torney
Associate Director of Public Affairs
Lymphoma Research Foundation
Peggy Ann Torney is the associate director of public affairs for the Lymphoma Research Foundation (LRF). Since joining the organization in 2010, Peggy Ann has directed the development and implementation of communication strategies to raise public awareness of lymphoma and build brand recognition for the Foundation. She oversees all aspects of public relations, including media relations, social media and eCommunications.
Peggy Ann launched the LRF Ambassador Program in 2011, a speaker’s bureau comprised of lymphoma patients, survivors and caregivers who serve as spokespeople for the Foundation. The first-of-its kind program has been instrumental in raising awareness for lymphoma and providing hope to all those affected by the disease, especially during Blood Cancer Awareness Month.
Under her leadership, the Foundation has significantly expanded its social media presence—tripling its follower/fan base, increasing engagements by more than 500% and receiving national recognition, including an award for LRF’s first-ever Twitter chat in 2012.