Patrick Kerley
Senior Director, Burson Digital
Burson-Marsteller
@pjkerley
@B_M

Patrick Kerley, a senior director with Burson Digital, has spent his career developing and executing social and digital media campaigns for companies, causes, and candidates. Focused on public affairs, issues, crisis, and B2B strategy, his counsel has helped companies realize the benefits of social and digital media. For his work, Patrick has been recognized as part of the 2010 team to win The Holmes Report Golden Sabre Award for Crisis Management and was named one of PR News’ 15 to Watch.

Patrick’s past work, most recently as a Vice President at Levick Strategic Communications, forms an essential part of high-stakes PR campaigns, ensuring that client stories and positions are clearly understood by potential jurors, litigants, the news media, business analysts and the general public. Patrick earned his crisis management stripes as a senior staffer in one of the most intensely scrutinized offices in the United States Congress.

As a trusted member of Alaska Senator Ted Stevens’ communications team, Patrick crafted and implemented online strategies aimed at containing reputational damage when times were tough, and growing the Senator’s base of support in periods of relative calm. Having split his career between the campaign trail and Capitol Hill, he can now provide a wealth of political, grassroots, and issue-based communications services for diverse Burson-Marsteller clients. As Online Communications Director for Senator Stevens’ 2008 campaign, Patrick managed social media engagements, strategized electronic outreach, and launched and managed the official campaign website. He played a critical tactical role coordinating online and traditional media efforts.

Patrick received a Bachelor of Science degree in computer science from Furman University in Greenville, S.C.