SPEAKER PRESENTATIONS
11 Steps to Razor-Sharp Writing Habits
Cindy Bertram, Principal, Positive Impact Communicators, LLC, @cindybertram
The Press Release: Creating Content that Reporters Will Actually Read
Ben Lincoln, Writing Director, Golin, @BenTilious, @GOLINglobal
Dan Santow, Executive Vice President/Director, Editorial Services, Edelman, @SantowDan, @EdelmanPR
Writing Clinic I: The News Release and the Craft of Constructive Revision
Ben Lincoln, Writing Director, Golin, @BenTilious, @GOLINglobal
Dan Santow, Executive Vice President/Director, Editorial Services, Edelman, @SantowDan, @EdelmanPR
Sample Press Release
Surfacing Your Content: Writing That’s Findable on the Web
Mike Samec, Director of Digital Strategy, Gibbs & Soell Business Communications, @msamec
Luncheon & Keynote Presentation: Getting Past “Why Should I Care?” – Relevant Storytelling in an Age of Distraction
Alan Adler, Media Relations Strategist, General Motors, @AlanAdler
Communicating Brand Values, and Your Brand’s Voice, on Social Media
Jennifer Mesenbrink, Senior Manager of Digital and Social Content Strategy, Motorola Solutions, @editorthink, @MotoSolutions
Tony Balasandiran, Account Supervisor, Flowers Communications Group, @FlowersComm
Stop, Open, Read: The Secrets to Crafting Emails for Media Relations Success
Angie Larsen, Senior Manager of Corporate Relations, USANA Health Sciences, @AngieLarsen1, @USANAinc
Writing Clinic II: Craft an Email Subject Line and Pitch
Angie Larsen, Senior Manager of Corporate Relations, USANA Health Sciences, @AngieLarsen1, @USANAinc
Robert K. Elder, Editor, Chicago Tribune, @robertkelder
Andrew Huff, Editor and Publisher, Gapers Block, @me3dia
Email Pitch Exercises