Top Guns: Reputation Management Strategies From CorpComm Elite
On May 14, 2009, pharmaceutical manufacturing giant Pfizer announced a program that would provide newly unemployed individuals and their families with free medications for up to one year. It's a public relations coup by any standard: The announcement prompted praise from consumers and media alike, and... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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May 25, 2009
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