Selling Up: Proving PR's Worth To Senior Management
These days, it's all about selling--selling a product or service to a customer, selling an idea to a client, selling yourself to a potential employer. For communications professionals, though, selling is old hat. PR's rise to prominence within organizations across all industries is a direct result of leaders... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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March 23, 2009
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