Risky Business: Managing Issues to Protect Reputation & Build Brand Equity
Recent research studies and industry reports haven't had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some damning stats: • The 2009 Edelman Trust Barometer revealed that 77% of U.S. respondents trust corporations less than they did a year ago... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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June 22, 2009
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