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Measurement Minefield: Navigating Social Media Metrics to Deliver Results

In the pre-social media world, measuring a PR initiative's effect on a given stakeholder group was akin to measuring a monologue's effect on an audience: A message was disseminated, the message recipient listened (or didn't listen) and the subsequent actions taken by said message recipient...

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June 1, 2009

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PR News Social Media Summit & Taste of Tech

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Join us at the Social Media Summit & Taste of Tech June 21-22,2012

Global Communications Manager, Asia Pacific (APAC) Region

New York, NY

The Estee Lauder Companies

Manager of Social Media and Communications

Mountain View, California

El Camino Hospital

Chief Executive Officer

Portland, OR

Oregon Food Bank

Communications Specialist

Cranford, NJ

Stern + Associates

Manager of Public Relations

Washington, DC

National Turkey Federation

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Corporate Social Responsibility & Green PR Guidebook, Vol. 5 Employee Communications Salary Survey: PR Compensation & Benefits Report Digital PR Guidebook, Vol. 4 Crisis Management Guidebook, Vol. 5 Media Training Guidebook, Vol. 4 Guide to Best Practices in PR Measurement , Vol. 5 Top 100 Case Studies in PR Guidebook, Vol. 5 view all books