Marriage of Metrics: Social Media ROI = Engagement + Relationships
Engagement. Relationships. When you consider the vernacular surrounding social media measurement, an outsider could easily mistake the conversation for one about the ROI of marriage. Granted, the ROI of both marriage and social media are, by many standards, disputed and nebulous. But unfortunately (or maybe... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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April 6, 2009
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