Domino's YouTube Crisis Response: Interview with Tim McIntyre
April 27, 2009
By Mike Smith
Crisis communications for large global companies like Domino’s still requires a considered response—especially in today’s tweeting, blogging and Facebook-saturated PR environment. After a Web video showing Domino’s employees tainting food products went live on YouTube, the... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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