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Name-Calling: When Rebranding = Renaming, PR Takes the Lead

January 28, 2008

Early this month, Matsushita Electric Industrial president Fumio Ohtsubo made a major announcement to the business world: The 88-year-old Japanese electronics manufacturer was officially leaving behind the name of its founder and adopting that of its most well-known brand, Panasonic. The announcement is part...

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