Media Relations Guidebook, Vol. 2
In this 2nd edition of PR News’ Media Relations Guidebook, over sixty articles explain how best to pitch, build relationships with, and manage the media in both good times and during crises. This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.
- State of Media Relations
- How to Build Relationships
- Pitching the Media
- Social Media
- Managing the Message
- Prepping the C-Suite and Other Spokespeople
- Crisis Management
Today, PR professionals face questions that they have only recently begun to grapple with. Do press releases matter anymore? Do bloggers count as influencers? Can we take citizen journalism seriously? How can we best use social media to reach different outlets?
PR News' Media Relations Guidebook was designed specifically to guide you in these questions and more. We explore the practical implications for some of the most innovative developments in media relations. These include the technologies, methodologies and mannerisms that define the ecosystem in which PR pros practice their craft. Our contributing writers run the gamut of media relations. Each author brings insight to his or her subject from roles as agency advisors, corporate practitioners, marketing communications execs and academics.