Media Relations Guidebook

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Our contributing writers to this Media Relations Guidebook run the gamut of this industry sector. Each author brings insight to his or her subject from roles as agency advisors, corporate practitioners, marketing communications executives and academics.

Product Overview

In this 2nd edition of PR News’ Media Relations Guidebook, over sixty articles explain how best to pitch, build relationships with, and manage the media in both good times and during crises. This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Chapters Include:

  • State of Media Relations
  • How to Build Relationships
  • Pitching the Media
  • Social Media
  • Managing the Message
  • Prepping the C-Suite and Other Spokespeople
  • Measurement
  • Crisis Management


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