Media Relations Guidebook, Vol. 2
In this 2nd edition of PR News’ Media Relations Guidebook, over sixty articles explain how best to pitch, build relationships with, and manage the media in both good times and during crises. This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.
- State of Media Relations
- How to Build Relationships
- Pitching the Media
- Social Media
- Managing the Message
- Prepping the C-Suite and Other Spokespeople
- Crisis Management
- View Full T.O.C.
PR News' Media Relations Guidebook explores the practical implications for some of the most innovative developments in media relations. These include the technologies, methodologies and mannerisms that define the ecosystem in which PR pros practice their craft. Our contributing writers are from Allison + Partners, Firestarter, The Content Marketing Institute, ASAE: The Center for Association Leadership, The National Apartment Association, Cision and many more. Each author brings insight to his or her subject from roles as agency advisors, corporate practitioners, marketing communications execs and academics.