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Measuring Social Media: More Than Fans and Followers

December 15, 2009

It's the age-old question that still stumps many PR professionals: What's the most accurate way to measure public relations? It's relatively easy to count numbers of clips, but that doesn't reflect the full scope of a public relations initiative. The hard part is accounting for the intangibles, such as swaying public opinion....

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COMMENTS

Thanks, Heather, for including my quote in your story. We're making social measurement harder than it needs to be. The process by which we measure social media activities is no different than traditional. Lets focus on doing great benchmark research and then on measurable goals/objectives. If we nail those, the rest of the game becomes easier.

Posted by Chuck Hemann on Wednesday, December 16, 2009 @ 11:22 AM

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