Margot Sinclair Savell
Senior Vice President, Global Measurement
Research+Data Insights, Hill+Knowlton Strategies
Margot Sinclair Savell has more than 25 years’ experience in measurement and analytics, public relations, interactive marketing communications and journalism. As senior vice president of global measurement at Hill+Knowlton, her experience includes strategic planning and analytics across Europe, Asia and the Americas; her clients span industries such as mobility, retail, travel, consumer, technology, corporate, health and professional services.
During Margot’s career, she also oversaw all digital content creation, marketing and analytics for TV and newspaper websites at Cox Interactive Media and Internet Broadcasting. As an early adopter of online technology in 1994 in Vancouver, Margot started her own PR company, TrackNet Online Research, which helped clients measure the success of their online strategies.
An award-winning broadcast and print journalist, her reports have appeared on ABC Radio, AP Radio, CBS-TV, The New York Times, Financial Post, Los Angeles Times, Globe & Mail, Canadian Press and The Associated Press.