Johna Burke is executive vice president of BurrellesLuce. In her current role she oversees national marketing and sales for the leader in U.S. monitoring and analysis. She has more than 22 years of professional experience in communications, public relations and media.
She speaks regularly on media, public relations, measurement and strategy. In her current role she marries her efforts as both a practitioner and provider to stay on top of developments, trends and real-world application of tools and technology to best understand and demonstrate benefits and application. She leverages her past experience as the PR and IR director of a Fortune 500 company to consult with clients in setting up a monitoring and analysis programs that are holistic, comprehensive and actionable.