How to Sell Green and Increase Sales

Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears and put them to work for you.

Have you noticed there are cable television channels dedicated to green living, entire lines of green cleaning products, green cities, etc? And you’re wondering what green has to do with you and your business? Well, green could be your new marketing best friend.

One of the quickest ways to increase sales is to get complete strangers contacting you. One of the most effective ways to do that is direct mail. However, direct mail can be costly. Especially if you don’t know how to consistently produce profitable leads from you direct mail efforts.

The costs involved and the learning curve are prime reasons for you to go the paperless, stamp-less route. Now here’s where going green comes in. Start with your existing clients and prospects.

Let them know you’re committed to doing your part to operate a green business. In your efforts to become green you’re asking your existing clients and prospects to allow you to communicate with them electronically. Most will agree because it’s a win-win-win.

They don’t like getting junk mail and throwing it in the garbage. They don’t like sorting through the mail trying to find what’s important among all the fluff. They get to feel good that they’re working with you to do something they care about, keeping our world clean.

Now you have their permission to communicate them through email. Email is a nearly free marketing solution. It’s one of the easiest and quickest ways to learn what works and what doesn’t work in your marketing communications. Plus when you do it right it isn’t just easy for a client or prospect to forward your message to someone else they have a good reason to do so.

This article was written by Cheryl Clausen, a sales coach who is the author of The Race to Success (Sales Gravy Press). It originally appeared in