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Winner: Bonin Bough
Global Head of Digital, PepsiCo
Tasked with getting PepsiCo on the social media map and into the hearts and minds of online brand influencers, Bonin Bough has been instrumental in integrating digital media into PepsiCo’s overall brand vision and growth strategy. He is credited with bringing PepsiCo to SXSW, as well as spearheading Gatorade Mission Control, PepsiCo10 and the Pepsi Refresh Program. —SVC
In 2012, PR will:
“Continue to be a discipline at the leading edge of digital and social. But I hope it will become more part of the marketing mix.”
Hometown: New York City
Favorite Team: New York Giants
Best Business City: Berlin
Favorite Movie: Spaceballs
Honorable Mentions:
Meredith Chapman, Senior News Editor, University of Delaware: Chapman has brought UD up to social speed, creating a social media guide and student portal.
Stacy DeBroff, CEO, Mom Central Consulting: DeBroff drove successful 2010 campaigns for BofA and Whirlpool.
Vince Golla, Director of Digital Media and Syndication, Kaiser Permanente: Golla led PR for KP’s customer service Twitter account, handling 1,000 inquiries from May-Dec. 2010.
Tim Haran, Manager, Social Media Content, USANA Health Sciences: Haran melds his award-winning blog, What’s Up, USANA? with Facebook and Twitter.
Ashley Howland, Social Media Manager, Baylor Health Care System: In 2010, Howland increased Baylor’s fans/followers by more than 140% over the previous year.
Greg Swan, VP, Weber Shandwick Minneapolis: Swan’s work on Army Strong Stories led to more than 1.5 million site visits.
See the 2011 15-to-Watch Honorees